Good. Clean. Fun.
PurelyBlu's mission is in the name: we want to purify and preserve our great blue oceans and the life it gives. Together with our partners, we're doing everything we can to keep our oceans ready for adventure.
Meet the Founder.
Hi! I’m Ali McKelvey, and I’m a freshman at Southern Methodist University in Dallas, Texas. I’ve been in love with the ocean my whole life and was driven to start PurelyBlu when I started seeing the negative impact plastics have on the ocean and marine life.
"I knew I had to do something other than just donating money, so I became an advanced certified scuba diver to help cleanup debris and dreamed up a new business along the way. Combining my passion for the ocean, business, and fashion, I had the idea to create sustainable accessories that are fashionable and made ENTIRELY out of recycled materials from the ocean. PurelyBlu was born, but it didn’t stop there. I also wanted to maximize our impact – so we found a way to give HALF of PurelyBlu’s profits to non-profit organizations dedicated to ocean clean up. I’m so excited for the amazing adventure ahead and hope you’ll join us in our mission to #purifytheblue!"