Purify the Blue.
Purify the Blue.
We make our products with 100% recycled ocean-bound plastic and give 50% of our profits to help clean up the ocean.
From Ali, with Love
Can style save the ocean? Sustainable startups and global clothing brands have been trying to answer this question for decades. Now it’s our turn. I started PurelyBlu to find the answer and set a new standard for corporate sustainability along the way. Join our movement to cleanup the ocean we all love so much.
50% of profits is donated to ocean cleanup.
True story – HALF of our profits go straight to the ocean conservation organizations we partner with. Why so much? Sharing is caring.
100% recycled ocean plastic, always and forever.
Every PurelyBlu product is made from 100% ocean bound plastic waste collected by our friends at #tide ocean material.
Our Partners
#tide ocean material
Based in Basel, Switzerland, #tide collects plastic waste threatening our oceans and recycles it into the raw materials that PurelyBlu uses in every product.
Project AWARE®
Project AWARE® is a global movement for ocean protection powered by a community of adventurers – connecting the passion for ocean adventure with the purpose of marine conservation.
Save the ocean
with style.
Save the ocean
with style.
with style.
Our simple fashion statements are literally cleaning up the ocean and making waves of positive change in the world. If you love the ocean – the beauty, spirit, and adventure it embodies – show it, wear it, share it. Together we can #purifytheblue.
FROM THE JOURNAL
Hi, everyone!
PurelyBlu is a dream come true for me and I can’t believe all of this is happening right now! I wanted to give you a little insight into why I started PurelyBlu.